Description

• Strategic leader for Sony Consumer Products (Hardlines, Softlines and Publishing) at retail accounts such as Target, Walmart, Amazon and with ecommerce partners.
• Responsible for building and driving multi-category program development at retail– from ideation and strategy to executional tactics, to achieve/support organizational objectives for market share, volume, revenue, operating income and brand awareness.
• Responsible for the retail development budget of assigned accounts and ensuring that the revenue goals are being achieved.
• Cultivates and fosters strong working relationships with retailer buyers, marketing managers, and key agencies/suppliers.
• Ability to influence the account by selling-in key programs.
• Applies financial acumen and analytical skills to build a successful strategy.
• Work with category sales teams, licensees and buyers to ensure cross category placement at key retailers ( eg. Toys, collectables, apparel, consumables, home, publishing, etc.).
• Manages marketing programs including digital/social campaigns and in-store events that cross multiple business segments and IP for Sony film and television franchises for the consumer products department.

Requirements

• A bachelor’s degree is required, MBA preferred.
• 6-10+ years of Retail Development experience and industry knowledge.
• Experience within the consumer brand or at a studio highly preferred.
• Cross category programs and retail experience highly preferred.
• Experience with managing publicity, digital and retail marketing campaigns as part of retail programs.
• Exceptional communication skills (both written and verbal) is required.
• Proven presentation skills with executive presence and leadership; ability to appropriately influence and drive results with key stakeholders.
• Proven track record of developing and presenting a compelling marketing strategy and content presentation at a buyer/marketing manager level meeting.
• Fluency with PowerPoint is a must.
• Travel is required.