Description

WildBrain CPLG is a world-leading entertainment, sport and brand licensing agency with 22 offices worldwide. Since 1972 we have been providing our partners with dedicated licensing and marketing professionals and fully integrated retail, creative & product development, legal and accounting services. 

We are looking to add to our talented team of innovators that can help us manage some of the most profitable and enduring brands in the world! We believe that our partnerships are about clarity, openness, and trust, and we are widely known for our straightforward approach.  

About the role

WildBrain CPLG Shanghai is looking for a Licensing Manager to join our team! Working across our hardlines & softlines categories and reporting to the Commercial Director, you will plan, develop and implement commercial strategies based on your company targets and objectives by supporting and accelerating growth with current and potential clients. Sales Managers are expected to add value to the company by demonstrating exceptional sales abilities along with creating an environment of integrity, commitment, and trust.

Job Description

• Secure new licensees in designated categories tied to specific revenue goals and annual growth for the domestic business
• Manage day-to-day business including all aspects of category management financials, contracts (new deals, amendments, and renewals), account management and relationship building, product strategy, category and market analysis, trend forecasting, and data for retail placement
• Oversee new contract negotiations ensuring terms meet the company requirements and overall business objectives.
• Support the brand management on establishing cross-promotional retail activities to ensure strong retail distribution for your licensees.
• Work across multiple brands, building trusted relationships with our licensing partners, licensors as well as all other stakeholders.
• Drive and be part of an entrepreneurial and innovative spirit within the office. Teamwork with product development, finance, legal, and brand & retail team.
• Continuously strive to identify and secure new licensees that have not worked with CPLG.
• Feedback on the progress and outcome of the commercial efforts and supervising contract realization

Requirements

• Significant demonstrable experience in sales and/or brand management. Direct licensing experience is essential.
• Experience with pitching properties, securing, and negotiating deal points and managing licensees; preferably in the character or entertainment industry
• Outstanding interpersonal and networking skills.
• A keen eye for detail, hands-on approach with a strategic vision.
• An innovative and creative manager/salesperson.
• Entrepreneurial spirit and can communicate at all levels.
• University education is preferred.
• Good verbal and written skills in English preferred.
• Flexible team player with the ability to work collaboratively across the company
• Must be proficient in Microsoft Office programs (Outlook, excel, PowerPoint etc.)